Native Threads OAuth
Threads has its own OAuth, not a piggyback on Instagram. We surface that distinction at connect so you're not surprised when the IG account doesn't auto-link.
Threads
A Threads scheduler that rides the 48-hour engagement tail.
Threads engagement compounds for 24–48 hours after publish — unlike X. Schedule chains, cross-post from Instagram, and never miss the evening window.
Why this matters on Threads
Numbers worth scheduling around.
500Characters per thread post
30Max hashtags per post
24–48hEngagement tail (vs X's ~4h)
9–11 AMStrongest morning window
Built for Threads
Four things our Threads scheduler does right.
Thread chain composer
Compose multi-post Threads chains as one draft. They ship as a true chain, not separate posts.
IG cross-post support
Optionally cross-post the same content to Instagram. We surface the option in the composer and split character limits properly.
Evening-window scheduling
Threads engagement peaks in the 7–9 PM window — significantly later than X. Our default suggested times reflect that.
Best time to post
When to ship on Threads.
- Weekdays
- 9–11 AM, 7–9 PM
- Weekends
- 10 AM–12 PM
- Peak day
- Thursday
- Character limit
- 500 characters per post.
Pair it with these free tools
FAQ
Frequently asked
Is Threads a separate connection from Instagram?
Yes. Threads has its own OAuth and its own API. The accounts can share an Instagram handle but the connection is separate.
Can I schedule Threads chains?
Yes — compose the chain in the composer, ship it as a single scheduled item, and the API handles the chaining.
Does Threads support hashtags?
Yes, since 2024. Up to 30 per post. The algorithm treats them similar to Instagram hashtags.
Can I cross-post Threads to Instagram automatically?
Yes — toggle 'also post to Instagram' in the composer. The text travels (subject to IG's 2,200-char limit) and the media is duplicated.
Why is the Threads engagement tail so long?
Threads' algorithm doesn't decay surface as aggressively as X. A post can still be served 24–48 hours after publish, especially if it gathers early engagement.
How often should I post on Threads?
1–2 posts per day is the sweet spot. The long tail means more frequent posting cannibalizes earlier posts' surface.
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