IG Business + Facebook Page in two clicks
Connect both side-by-side at OAuth — Instagram Business requires a linked Facebook Page, and we surface that requirement up front so nothing silently breaks two weeks in.
Instagram
An Instagram scheduler that respects the algorithm.
Queue feed posts, carousels and Reels from one compose. Per-post captions, 30-hashtag limit, first-comment hashtags, and Story scheduling — all without leaving the calendar.
Why this matters on Instagram
Numbers worth scheduling around.
11 AM–1 PMPeak weekday window
30Max hashtags per post
4:5Best aspect ratio for in-feed reach
125 charsVisible before the "more" link
Built for Instagram
Four things our Instagram scheduler does right.
Carousels, Reels and Stories from one compose
Pick the format in the composer. We handle Meta's create-container → poll → publish flow that the API requires for video, including the 10-minute timeout for long Reels.
First-comment hashtags
Drop your 30 hashtags into a first comment instead of cluttering the caption. The post goes out clean; the reach math stays intact.
Per-channel post variants
Tweak the caption for Instagram without rewriting it. Same source post, IG-flavored, in one keystroke.
Best time to post
When to ship on Instagram.
- Weekdays
- 11 AM–1 PM, 7–9 PM
- Weekends
- 10 AM–1 PM
- Peak day
- Wednesday
- Character limit
- 2,200 characters per caption — only first 125 visible before the "more" link.
Pair it with these free tools
FAQ
Frequently asked
Do I need an Instagram Business account to schedule posts?
Yes. Meta's Graph API only exposes publishing to Instagram Business and Creator accounts that are linked to a Facebook Page. We surface both at connect time so you don't get blocked at publish.
Can I schedule Reels and Stories?
Yes. Reels are scheduled like feed posts — pick the Reel format in the composer, attach a 9:16 video, and we handle Meta's create-container → poll → publish dance, including the 10-minute timeout for longer clips. Stories ship through the same OAuth scope.
How many hashtags can I add to an Instagram post?
Instagram caps at 30 hashtags per post. We count them live in the composer; if you go over, we'll warn before the post is scheduled. Three to five well-targeted tags typically out-perform 30 generic ones.
Can I post hashtags as the first comment automatically?
Yes — drop your hashtags into a "first comment" field and we post them seconds after the main post publishes. Keeps the caption clean for the first 125 visible characters.
Does scheduling hurt my Instagram reach?
No. Meta's Graph publishing path is identical to native scheduling — the algorithm has no way to know the post wasn't typed in the app. Reach is determined by content quality and timing.
What image size should I use for Instagram?
4:5 (1080 × 1350 px) for in-feed posts — it takes up the most vertical real estate and gets the most dwell time. 1:1 (1080 × 1080) for square. 9:16 (1080 × 1920) for Stories and Reels.
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