LittlePoster.ai

Brand kit

Everything you need to reference LittlePoster.ai well.

Press, partners, and teammates: please use these assets and follow the short guidelines below. If anything’s missing, email hello@littleposter.ai.

Logo

Two marks, used in two places

The full lockup goes on light backgrounds; the symbol-only mark is for tight spots like favicons and avatars.

LittlePoster.aiLockup on Cream (default)
LittlePoster.aiLockup on Paper
Mark only (favicons, avatars)
  • Always keep clearspace equal to half the logo height around the mark.
  • Don’t recolor, rotate, or stretch the lockup. Use the SVGs as provided.
  • The symbol-only mark may be used standalone above 32px; below that, use the favicon.

Color

A small, deliberate palette

Every color in the product comes from these six families. Tints and shades exist inside each family (50–900) for state and emphasis.

Coral 500Accent#FF8A57--pl-coral-500
Blue 500Primary#2C4BFF--pl-blue-500
Cream 100Canvas#FAF7F2--pl-cream-100
Cream 900Ink#15192C--pl-cream-900
Green 500Success#1F8A5B--pl-green-500
Amber 500Warning#B5701A--pl-amber-500

Typography

Inter for everything

One typeface, two weights, used across product and marketing. We rely on size and weight — not color — to set hierarchy.

Display · Inter 700 · 48 / 1.08

One queue. Every network.

Heading · Inter 600 · 24 / 1.25

Compose once, customize per channel.

Body · Inter 400 · 17 / 1.6

LittlePoster.ai is a social tool for managing all your social media accounts in one place. Compose once, customize per channel, and ship on schedule — without the multi-app hassle.

Voice

How we write about ourselves

Calm, never breathless

Do

“Schedule your post — it goes out at 9 AM.”

Don’t

“Supercharge your social game with AI-powered scheduling!”

Specific over superlative

Do

“We support seven networks, including Bluesky and Mastodon.”

Don’t

“We support all the major social networks.”

Plain English, no jargon

Do

“Per-channel variants let you tweak the post for each network.”

Don’t

“Channel-aware variant orchestration with omnichannel rendering.”

We say what we don’t do

Do

“We don’t auto-publish AI drafts. You always approve.”

Don’t

“Our AI handles everything for you.”